HEAT FOR YOUR FEET: CONVERSE UNVEILS CHUCK TAYLOR ALL STAR II WITH HISTORIC LAUNCH IN HOMETOWN OF BOSTON


“Dem Chuck’s”… Converse Unveils Chuck Taylor All Star II With Historic Launch In Hometown BOSTON!

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July 23rd, 2015 marked a nice notch under the belt of history for CONVERSEInc. Revealing to mass media their groundbreaking Converse Chuck Taylor All Star II with a historic global launch in its hometown of Boston.

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Guests gathered at the Cruiseport, a World War I era warehouse in South Boston, to witness a monumental moment – the unveiling of the Chuck Taylor All Star II. The launch presentation, led by Converse President and CEO Jim Calhoun, was delivered to more than 130 members of the media and special guests from around the world. Those in attendance received a first look at the innovative new sneaker – a contemporary addition to the Chuck Taylor family – designed to support the always-on creative lifestyle.

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In addition to the live unveiling of the new Chuck II, Richard Copcutt, Vice President – General Manager of Converse All Star, gave guests an…

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