So last week my friend told me Dr Dre would be releasing a new album. My initial reaction was something along the lines of “finally Detox is coming”. Which was not the case. Hip-hop fans have been waiting for the Detox album which has almost become a myth amongst dream album releases. Instead Dr Dre decided to scrap the album largely due to the high expectations, and found inspiration in the biographical film ‘Straight Outta’, Compton’ to produce and rap in his send-off album titled ‘Compton’.
It’s interesting to learn that ‘Compton’ was announced by Ice Cube in an interview a little over a week and a half ago so production occurred under the radar, perhaps as a way for Dr Dre to not have the ridiculous high level of expectations.
The marketing strategy smartly involved a Friday release in time for a weekend which is of course being a…
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